Google Analytics Vs. Webalizer?



There are in my view, two major paths from which you can make use of statistical data for your web page. The simplest is using google analytics. Using the universally available tools you identify the sight you wish to track (as well as other primary sights) and then place the ID that google gives you in the header section of your page. You need to have or to be in touch with your web host in order to make use of these services. Either you or your host and web designer then places this line of script into your index page or in all the pages you wish to track. The ability to track sub domains is probably an additional tool in google's script tools. The second method is available to most website hosts in their platforms. As long as a sight is placed in the right folder, the tools provided ensure that every page is tracked. Because mosthost platforms have tools of their own, conflicts often arise when methods of analytics are employed. For example, google analytics scripts can be detected by security tools in your host platform especially because they are perceived as threats.

The previously mentioned section in which the script sits is also the place where your sight stores it's meta- data.
This data makes it easier to find your sight and is often linked to Search Engine Optimization.

The meta-data section, is designed to hold key words from each page. These words can be researched for popularity. Words such as fear, naked, kidnaped are examples that can be used if they are part of the content. The dawn of search, means that popular words are now visible to users.
These are what some refer to as trends. People of note will also show up in these category. Social media tools like twitter, make use of hash tags, the number of followers to gauge the popularity of people and or subjects. The use of scripts and algorithms means that copies or words that users type can be returned in a matter of seconds in the from of targeted advertising. Because the main purpose is to generate traffic, sights then have to be submitted to search Engines to help popularize them.
Webalizer and Web Stats provide sown very thorough tools in the analysis of data in your sight. These tools will tell you who is visiting your sight (internet protocol address), it will tell you where they are located, it will tell you what browser they used, it will tell you how thy arrived at your site, it will also tell you what site on your page is receiving most attention.



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