The Creative Economy



South Korea 
Industrial machine to creative economy.

John Hawkins Media Consultant 2000 
Written during the first dot com boom. 
What do people do with data?

TV and Film was also being done in other sectors. 

An economy based on people's ideas. 
100 years of manufacturing 
1750 industrial revolution...transformed cities and changed the way people lived. 

Post 1945 knowledge economy. Management was a skill and consisted on knowing things and how that knowledge is use. A new relationship between the individual and the work that they do. 

Peter Drucker

Creative versus Repetitive Economy. 
Changes everything about business and the way it is done. 
What they do 
How they do it
Company structure Looser more organic relationships 

Web 1.0 dot com boom.

The first Iteration of the concept of the creative economy. 
Volatility.
Intense competitiveness.
Potential for great failure.
Moving at warp speed: because minds are changing with business models. 

Creative economy for media industries. Failure does not affect them much because not much money is invested in the first place.

LIVING OFF YOUR WITS.

Gate keeper companies and smaller agile companies? 
Those caught in the middle will have a harder time. 

Make your media project available in all forms...come halfway with the customer. 
Sales of American musical tracks. 
30% tracks sold 
Most music produced is sold for very few people. 

Innovation is a mental attitude that can be applied to any area and industry.

1740 in the in Birmingham and being asked about the creative economy. 

Fear of being trapped in old models. 
Korean Industrial Federation

Science and Technology.
Internet as a force. Conglomerates....
Promotion, business and economic challenges.

How do you keep the virtues of what you are doing while embracing change. 

Communism makes the ability to embrace new ideas much easier...it seems. 
ALIBABA and TEN CENT.

The ability to set up a company and sell your own stuff is easier in China than in the U.K. You are either state or non-state. 
Much more creative and innovative. Working all the time and working incredibly hard. OPTISM and HARD WORK. Shanghai, Beijing and Shinjing
New York, Chicago....Big Cities. 

Work with people that are better and cleverer than you( so that you can learn from them). Creative people are always learning...their minds are always working. 

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