Unions of Note

NTV Ideas Lab and The OutboxHub

On 9th September an Interesting 'marriage' took place. It was between a traditional news provider (NTV) and an innovation, incubation and business accelerator (OutboxHub). The term marriage is used deliberately to signify the importance of the merger as well as to value.

The central aim of this link is to generate content from users and create new ways of sharing this content. This is worth noting because it recognizes the new trend toward citizen journalism especially in the light of current escalating device usage numbers.

In my view this new drive for content from the source, brings some challenges to the fore.

1. Who is responsible for 'training' citizen journalists?
2. How will media judge the authenticity of content?
3. How do we setup reward systems (payment) for citizen journalists?
4. What are the laws that govern privacy?
5. How can these products cultivate development instead of being seen to promote a culture of backwardness?   

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