Conversation with Richard Kasika about his work as a voice over Artist and Audio Producer
1.What are your names?
Richard Kasika
2. Where did you go to school?
Howard College Big Spring TX (G.E.D), South Plains College TX (A.Sc Sound Tech), Audio
Institute of America (Dip. Audio Engineering & Music Production)
3. What did you study?
Audio Engineering & Music Production
4. Tell us about what you do?
I started out as an intern in radio (Family FM - Nairobi), and moved through the ranks as
production assistant (Fish FM - Eldoret), to production manager (Sanyu FM - Kampala). In
between, and over the years, I held various positions as studio manager at music studios around
Nairobi and Kampala. I also worked as sound recordist and editor at Cinematic Solutions in
Nairobi, and in 2014 left employed positions to establish my own gig: TreeRiver Creative
where I provide solutions for communications departments at all types of companies. My clients
have included: Communications Authority of Kenya, St Andrews International School Turi (Kenya),
Film Aid, Homes Universal, Villa Care, Unilever Tea Kenya (now re-branded Ekkatera) and many
more. I also produce mission films for Christian organisations as that forms a big part of my
foundational knowledge and interest in audio since my childhood years.
After a slump in work around the pandemic years, I re-discovered my love for music and
decided in 2022 to revive my interest in singing. As a singer and songwriter, I am member of
BMI and a holder of ISRC. These affiliations have given me a broader musical relevance internationally.
5. What are some of the major influences in your past that are determining what you are doing now?
a. My father Abraham Kasika was a media man from the old film days. His lifes work
dubbing 'The Jesus Film' into over 100 African languages is a masterclass in enduring
commitment to excellence in audio. He used a steady hand to synchronise tape and
film (back before there were computers). Watching him at work instilled a purist work
ethic of making recordings which sound as true to the source as possible, so the
technology didn't get in the way of what the audience heard.
b. I grew up attending church where my sensibility for music was formed. And I'm
forever grateful to two people in particular for this; Rev. Beth Muelheisen (music notation genius),
and Mrs Audrey Langat Rahedi (piano maestro, ensemble conductor, and tough lady).
They saw that boyish spark in my eyes, and ignited it with their belief and faith in my
abilities. They taught me how to hear harmony, syncopation, notation and how to
interpret what other musicians were playing and how to form ideas of my own to
compliment an ensemble. They held my hand and told me that I could do it. Every
boy needs someone like that in their life. Later on in life Jack Odongo, Pete Odera
became the men I would try and emulate on the journey to forming my own original sound.
6. Tell us about some of the projects that you are involved in. I'm compiling a
collection of old songs of Kenyas 1980's church. I'm singing renditions of public domain
songs like; Moto, Mwambie Yesu, We Baki Nyuma 'Mi Naenda Na Yesu, and bringing
them back. I'm calling this collection 'Worship Basics'. I believe that there's such a
heritage of faith and of simpler times in these old songs for an audience who remembers
when that was all the music that the church had. Today we have so much new music
that none of it latches on to memory in the way that it did back in the day. But singing
songs from memory rather than on youtube, has the power to revive us from within, to
carry us through times of trouble, and to bring us together.
7. We would like some of your perspectives in the Education sector? Kenya's
education sector is going through a transition. My daughter is a pioneer of sorts with
the school system changing from what it's been for 40 years, to a new and experimental
new paradigm. That's exciting and frightening. But more than anything, I wish our education
systems would make more space for creativity, especially in music. I also wish we'd get away
from the old stereotypes of law, medicine, and engineering paths being the only way, and
empower the artists among us. I believe that our gifts are embedded in us from birth, I wish our
education would seek children's gifts and empower them in that rather than force them
down the path of what's popular
8. You grew up in Kenya and have lived in Uganda. Kenya and Ug are so close and
so different. While some of the best friends I have to this day are people i met while in UG,
I couldn't actually make any money there because those were also my awkward years . Kenya
is home but that'll never take the place of my Ugandan heritage of which I'm proud. As far as
business, I'm open nowadays. I'm in awe of the sheer creative talent in UG, and it seems like
there's a broader appreciation of music there. On your suggestion alone - I feel like I should
be reaching out more, for collaborative opportunities in UG. And so I shall.
9.What are the components of the ecosystem in which you work? Would you describe
yourself as a sound engineer?
How can people who are interested in sound engineering start? For a long time when I was
starting out the only work I could get as a sound engineer was employed positions in radio -
which tend to be repetitive, but can also be rewarding. Today, a lot more opportunities exist. My clients
tend to be communications execs or heads of departments who want voice over and music jingles
for radio, TV, youtube ads, short videos etc, but when that is not forthcoming, a creative person should
be able to create art for arts sake. I've been on both sides of that coin, but I have a feeling I'll be
remembered more for my art than for fulfilling creative department briefs. The real magic is bringing
ones artistic sense to the corporate world.
Since the technology is fairly affordable nowadays, an audio engineer, or creative person needs to
stand out, and become known for their unique style and sound. Saddly so many creative people
spend their entire lives trying to sound like whoever's popular. Find your sound, and make unique music.
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