How to Host International Fights (The Telecoms and Uganda)

In the past few months we have seen quite an escalation of engagements between our telecoms. The battle has been fought over services and products but also over 'offers' and 'events'. In my view MTN has achived quite a lot especially by its ability to get people to participate in its marathons. Its one thing to spend a few millions on advertising its another to get a host of people to wear your logo and run around the city with it and pay you for the chance to exercise!

If there is anything that Airtel has stood out for, it is its ability to bring in the big name entertainers. While this may not immediately prove to be fruitful it has caused quite a stir especially in Uganda's entertainment hungry populace. If you add on the soccer championships that have emerged and been utilized to draw in the masses, then you have a healthy mix which will prove valuable to our great international fight.

Even though these are purely financial battles, they do offer a fair share of lessons for those with an interest in International Affairs. While everything may not always appear as it seems, modern day battles are often fought with the use of the check book.

I see an emergence or resergence of religion in our finacial battles as Muslims challenge Hindus and ethics take centre stage in simple technology related bouts. Those with limited interest in religion stand to gain at least in terms of entertainment. 

So we see more 'event' and 'offer' related battles in the future as the market gets more simplified or atr least returns to its basics.

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