The Battle for the Desktop and Table Top

A casual visit to a restaurant reveals a few products that are placed on the table for
decoration and for general use. I often notice the time taken to make these table tops as attractive
as possible. From a purely marketing perspective, it would be nice to ensure that your
product has the attention of at least everyone who uses the restaurant.

Most of the up market facilities have products from foreign countries. It would be refreshing to see
some local products. If you have some trouble marketing your country's sugar for export in tonnes, what
about going the other way and getting your product into satchets. Small convenient well designed packets
with superior products?

Don't get me wrong. Nobody is going to do you any favors by placing sub-standard products at their facilities.
Quality matters but so does packaging.

The Battle for the Table Top Rages on


You ask what does this have to do with technology? Well
think of your table top as your desktop. I think this is what the designers of the PC had in
mind when they named it such. Your task as a software developper is to make sure
that you capture the attention of the user by ensuring that your product has some space on the
'table top'.

Off course microsoft has taken it to a completely different level by turning the table into a
computer interface. Sooner or later though, the battle will focus on the human as the ultimate
interface...but that is an article for a different day.

Watch your work area. Who is in charge of making it more attractive?
What have you done to make sure that your products are represented?

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