Q and A with Farouk Mark Mukiibi Managing Partner at Gatsby Marketing Agency and Author of The African Startups Playbook
1. What is your name? Farouk Mark Mukiibi — Managing Partner at Gatsby Marketing Agency, Author of The African Startups Playbook, and Founder of African Market OS. 2. Tell us a little bit about your education. Where did you go to school? University? I hold a Bachelor’s degree in Business Administration and a Diploma in Retail Management. I am also an alumnus of the Harvard Crossroads Program and a member of the Aspire Institute by Harvard University. Over the years, I have completed multiple executive certifications through HarvardX, particularly around leadership, strategy, and emerging markets. 3. Was excited to find out that you are a writer. What is your book about? My debut book, The African Startups Playbook, introduces the concept of Minimum Viable Relationships (MVR) — a framework that argues that in Africa, ventures don’t scale because of Minimum Viable Products (MVPs), but because of relationships that create trust, belonging, and cultural embeddedness...